Resources for agents
Practical guides on turning your listings into scroll-stopping social media videos — how to film and edit them, what to post, what it costs, and how to keep every listing in the feed without spending your nights editing.
The first line of your post decides whether anyone reads the rest. Here are 50 hooks written for real estate agents — organized by what you want the post to do — plus the 3 rules that make any hook stronger.
Most open house sign-ins never hear from the agent again — which means the agent who follows up wins by default. This is the exact sequence: what to send, when to send it, and the words to use.
A home's first week on the market earns more attention than the following month combined. This checklist front-loads everything so your listing launches loud: 21 steps across prep, media, and launch weekend.
Objections aren't rejections — they're requests for confidence. Here are the 10 objections every agent hears, what the client is actually saying, and calm word-for-word responses that don't sound like a sales course.
Consistency beats brilliance on Instagram — but consistency needs a plan. Here's a 30-day calendar built on a five-pillar weekly rhythm, so you always know what tomorrow's post is before you've had coffee.
Likes don't buy houses — conversations do. This is the playbook for the awkward middle: what to say when someone comments, how to move to DMs naturally, and the exact words that turn a chat into a call.
Your bio has one job: make a stranger who just saw one good post decide to follow you. Most agent bios fail in the first line. Here's the 5-line formula, real before/afters, and the search trick most agents miss.
Coffee & Contracts is the best-known social media template membership for real estate agents — and at $74/month it's also one of the priciest. Here's an honest breakdown of what you get, where the Canva workflow eats your week, and what an AI-native alternative looks like in 2026.
Most agents know listing videos work — they just don't have time to shoot and edit one for every property. Here's the exact workflow for turning any listing into a scroll-stopping social video, and how to do it without becoming an editor.
Listing videos are now the default way buyers discover homes on social. This playbook covers why they work, what a great one includes, what they cost, and the fastest way to make one for every property you list.
The hardest part of real estate social media isn't filming — it's knowing what to post. Here are 27 listing-driven content ideas you can run through every property, from reel hooks to seller-facing posts.
Making the video is only half the job — how you post it decides how far it travels. Here's the exact way to publish a listing video on Reels, TikTok, Facebook, and Shorts so the algorithm actually distributes it.
Real estate videographers typically charge $200–$600+ per listing, and a lot more for cinematic or luxury work. Here's what you actually get at each price point — and how to get a video for every listing without paying per shoot.
Hashtags still help the right local buyers find your listings — if you use them well. Here's a copy-paste set of real estate hashtags by category, how many to use, and how to localize them for your market.
You already paid for professional listing photos — turn them into a video. Here's how to build a strong social reel from photos alone, no new shoot required.
Posting random videos isn't a strategy. This is the complete real estate video marketing playbook — the video types that matter, a realistic cadence, and how to turn every listing into a content system that wins more business.
Generate ready-to-post Instagram, TikTok, and Facebook captions and hashtags for any listing — free, no signup.
Try the caption generatorPaste your Zillow or Realtor.com listing link and we produce the video for you — first one live within 24 hours.
See done-for-you listing videos