If you've started pricing out real estate videographers, you've probably noticed the quotes are all over the map — anywhere from a couple hundred dollars to a few thousand for a single property. This guide breaks down what real estate videographers actually charge, what drives the price up or down, and the math that makes "a video for every listing" feel impossible on per-shoot pricing. Then we'll cover the model agents are switching to instead.
Typical real estate videographer pricing
Pricing varies by market and quality, but these are the ranges most agents see in 2026:
- Basic social walkthrough video: roughly $150–$300 per listing — a short vertical tour edited for social, often phone- or mirrorless-shot.
- Standard listing video: roughly $300–$600 — a polished horizontal-and-vertical package with better gear, lighting, and editing.
- Cinematic / luxury video: $800–$2,500+ — a full production with gimbals, lighting, agent on camera, and sometimes a script and voiceover.
- Drone / aerial add-on: $150–$400+ on top, and requires an FAA-licensed pilot.
- Twilight or lifestyle shoots: add $100–$300+ for the extra time and complexity.
What drives the price
- Property size and prep — bigger homes take longer to shoot and edit.
- Turnaround time — rush edits cost more.
- Deliverables — one vertical reel is cheaper than a reel plus a long-form tour plus social cutdowns.
- Talent on camera — agent-led or narrated videos require more production.
- Add-ons — drone, twilight, virtual staging, and revisions all stack up.
- Your market — videographer rates in major metros run higher than in smaller markets.
The real cost isn't one video — it's every video
A single $400 listing video is easy to justify on a $500K listing. The problem is consistency. To actually grow on social you need video for every new listing, plus open houses, price improvements, and just-sold posts. At per-shoot pricing, marketing four to eight properties a month with video can run $1,500–$4,000+ monthly — before drone or cinematic add-ons. That's why most agents shoot a great video here and there and never build the steady presence that compounds.
DIY: cheaper in dollars, expensive in time
You can shoot and edit listing videos yourself for free. The catch is time — shooting, editing in CapCut, captioning, and posting natively to four platforms for every listing is a real part-time job that competes with showings and clients. If you want to go this route, our step-by-step guide to making listing videos walks through the whole workflow.
The flat-rate alternative: done-for-you listing videos
Instead of paying per shoot, agents are moving to flat monthly services that produce a social video from each listing. With Unorthodox, you paste your Zillow or Realtor.com link, we produce the video, and it's ready within 24 hours — for a predictable monthly price that's a fraction of per-shoot videographer costs. You get a video for every listing, not just the ones you can justify a full shoot for. For a deeper comparison of the options, see our complete listing video playbook.
Get a video for every listing without per-shoot pricing.
See flat-rate listing videosFrequently asked questions
How much does a real estate videographer cost per listing?
Most real estate videographers charge $150–$300 for a basic social walkthrough, $300–$600 for a standard listing video, and $800–$2,500+ for cinematic or luxury productions. Drone footage typically adds $150–$400+ and requires an FAA-licensed pilot.
Why is real estate video so expensive?
Price reflects gear, lighting, shoot time, editing hours, and add-ons like drone or twilight shoots — and it's charged per property. The bigger expense for most agents is doing it for every listing, which can run $1,500–$4,000+ a month at per-shoot rates.
Is there a cheaper way to get listing videos?
Yes. Flat-rate done-for-you services like Unorthodox produce a social video from each listing link for a predictable monthly price that's a fraction of per-shoot videographer costs, with 24-hour turnaround and no scheduling. Doing it yourself is also free if you have the time to shoot and edit.
Do I need a videographer to get good listing videos?
Not necessarily. Strong social listing videos can be produced from your existing listing media — photos and property details — without a separate shoot, which is how flat-rate services deliver a video from just a listing link.