Free tool for agents
Free Instagram audit for real estate agents
Upload 1–3 screenshots of your profile and recent posts. In about 30 seconds you'll get a specific, honest audit: what's working, what's quietly costing you leads, and exactly what to post next.
What the audit looks at
The audit reviews your Instagram the way a buyer (or a seller deciding who to list with) actually experiences it:
- Your bio: can a stranger tell in three seconds what market you serve and why they should follow you?
- Your grid: does it read as a local expert's feed, or a wall of listing flyers?
- Your captions: do posts end with a specific call to action — or just trail off?
- Consistency: would a lead who found you today see signs of life this week?
Frequently asked questions
Is the Instagram audit really free?
Yes. Upload 1–3 screenshots of your profile and recent posts, enter your email, and you get a specific audit in about 30 seconds — what's working, what's costing you leads, and what to do next. No credit card, no call booked.
What should my screenshots show?
The best audits come from one screenshot of your profile (bio + grid) and one or two of recent posts with their captions visible. That lets the audit evaluate your positioning, visual consistency, and calls to action together.
What does a good real estate Instagram look like?
A clear local-expert bio, a grid that mixes listings with local and personal content, captions that end with a specific call to action, and a posting cadence buyers can rely on. The audit scores you against exactly those fundamentals.
What happens after the audit?
You get the full report on this page and by email. If you want the fixes done for you, the Unorthodox membership writes, designs, and posts market-personalized carousels to your Instagram automatically — $29.99/month with a 7-day free trial.